Case Studies

Music Video

Lady Gaga

  • Her birth name is Stefani Joanna Germanotta and was born on the 28th March 1986 in New York
  • She released her debut Album in 2008, which included hit single 'Poker Face', Just Dance' and 'Bad Romance'
  • 'FAME' sold 15 million copies worldwide, earned her six Grammy nominations and two wins
  • Gaga is the first artist in history to claim four #1 hits from a debut album ("Just Dance," "Poker Face," "LoveGame" and "Paparazzi").
  • The only artist in the digital era to top the 5 million sales mark with her first two hits.
  • She has over 1.3 billion combined views of all her videos online
  • Her theird album 'Born This Way' was released on 23rd May 2011
  • 'Born This Way' released off the album became the fastest single ever to reach sales of 1,000,000 copies (fives days after 11th February release), the 19th single to ever debut #1 on the billboard hot 100, Gaga's seventh #1 in the charts and on iTunes, debuted at the top spot in 14 countries, including the US and hit #1 in all 23 iTunes sotres worldwide in its first week out.
  • Gaga is well know for her outrĂ© sense of style in both her music and her video's
  • She holds two Guinness World Records
  • Estimated sale of 15 million albums and 51 million singles worldwide
  • Billboard named her both '2010 Artist of the Year' and 'Top Selling Artist of 2010', ranking her 73rd arist of the 2000's decade. Gaga featured in the Times annual 'The 2010 Time 100' list of most influencial people in the world in addition to Forbes' 'The Worlds Most Powerful Celebrities' in the world. Forbes' also placd her 7th in their annual lsit of world '100 Most Powerful Women'



The video begins with Lady Gaga dressed like Madonna. She is playing on the idea of being a prisoner
Serial killers dressed in America flags could by symbolising patriotic role models. Also Beyonce wears ‘Mickey mouse’ glasses after killing her boyfriends. This also happens in ‘paparazzi’
Quentin Tarentino style, with references to films throughout, such as ‘Kill Bill’ and ‘Pussy Wagon’. Lady Gaga and Beyonce also have a Thelma and Louise style relationship.
A ‘Glamorous’ aesthetic inside maintained and then outside of the prison women rely on appearance.



The concept of rejection is thus applied to God as he does no satisfy Gaga’s spiritual needs. She decides to seek good her self, changing from a nun to a luciferian priestess

There are religious reference throughout, as though the video is an attack again Catholicism. Gaga is shown given the sign of benediction and blessing, which is a holy gesture.

All Male ensembles introduce the video with a menacing march in uniforms and bowl haircuts. Reminiscent of Third Reich

Looking at the sky she says ‘stop, please just let me go’ then, just when she says ‘Alejandro’ she raises her hands to the sky. In this context it is safe to say that Alejandro may well be God.

The unfortunate link between gay BDSM culture and fascism is troubling
Interpretation for the video claiming that it portrays the Catholic Church’s repression of the gay community.
Fascist military imagery

Luciferian priests hiding one eye as a sign of illuminate

Symbolism of the video tell a story of spiritual rejection and metamorphosis taking place in the context of a oppressive police state

Investment in Madonna-esque blasphemy
Multiple Madonna reference’s

Film

Run Lola Run
A young woman in Germany has 20 minutes to find and bring 100,000 deutschmarks to her boyfriend before he robs a supermarket.

Directed by: Tom Tyker
Written by: Tom tyker
Stars: Franka Potente, Montz Bleibtury and Herbet Knaup

Country: Germany
Langage: German, English & Japanese
Release Date: 22 October 1999 (UK)
Location: Behrenstrabe, St.-Hedwigs, Mitte, Berlin, Germany

BoxOffice
Budget: DEM 3,500,000 (esimated)
Opening Weekend: $123,643

Production Compnay: X-Filme Creative Pool, Westdeutscher Rundfunk (WDR) Arte




Blade Runner (1982)
Genre: Drama, Sci-fi, Thriller
Deckard, a blade runner, has to track down and terminate 4 replicants who hijacked a ship in space and have returned to earth seeking their maker.

Directed By: Ridley Scott
Writers: Hampton Francher & David Webb Peoples
Stars: Harrison Ford, Rutger Hauer and Sean Young

Country: USA and Hong Kong
Languages: English, German, Cantonese, Japanese, Hungarian
Release Date: 9 September 1982 (UK)
Filiming Location: Los Angeles, California USA

Box Office
Budget: $28,000,000 (estimated)
Opening Weekend: $6,150,002 (USA) (27 June 1982) (1295 Screens)

Production Companies: Ladd Company, The Shaw Brothers & Warner Bros. Pictures




Inbetweeners as a Postmodern Text